I remember buying music in the past. It’s way different
than the way we buy music now.
Remember 78’s? Admit it, you don’t know what I’m talking
about, do you? Well, a 78 refers to records that sold during the 1940’s and
1950’s, that spun on your record player at 78 RPM. They went out of style by
the time I was a teenager. By then, record albums spun at 33 and 1/3 RPM, and
45’s spun at, you guessed it, 45 RPM. By the way, 78’s and 45’s got you two
songs. One on each side. Albums got you more music, but you mostly got only one
or two of what were considered hits. Unless it was a hit album, meaning that
every song was at least decent.
I remember as a kid, going to the record store with my
parents, seeing them select a 78 from a table where they were organized, then
take it to a booth and listen to it. It was a “try it before you buy it” deal.
If they didn’t like the record, it would be put back in stock.
That’s the way we used to buy our music. Record stores
were essential.
Then came the audio tape. I actually remember seeing,
although not a lot, albums on tape. No. I don’t mean on cassettes, but on reel
to reel. Imagine having a reel to reel tape recorder in your living room. We
used to have entire stereo systems in our living rooms. And if you had a reel
to reel tape player, you would have to manually feed the audio tape through the
mechanism, then turn the dial to “play”. The nice part of that was that you
didn’t have to turn the record over to hear the other side. The whole thing
played continuously until the entire album played. Hopefully it was a hit
album.
That’s another way we used to buy our music. Record
stores were still essential.
Then came record clubs. Like Columbia. And you know what
they used to do? Send you an album that you never ordered, along with a bill.
And the hope was that you would pay for it. And
if you did, you became a member of the record club. That’s OK if you
live out in the boondocks, where there are no record stores, but I lived in New
York City, where there were tons of record stores. They actually sent me an Allen Sherman
record. I never paid for it, being a kid with no money. And they sent letters
demanding payment, which I ignored. And of course, since I never actually
ordered the album, they had no case, so I got a free album. At that time, Allen
Sherman had a hit song called “Hello Muddah hello Faddah”
That’s yet another way we used to buy our music. In
record clubs. But I used to go to the Blue Note a few blocks away instead.
Record stores we still needed but record clubs were an option.
Then tapes got small. No more reel to reel. Now they were
in cassettes. Which you could play in boom boxes, or portable tape players,
like Sony Walkman devices. They were cool dude! But record companies lost a lot
of potential profit because all we did was buy blank tapes, borrow albums, and
copy them onto the blank tapes, and we essentially got the music for free, or
at least for the cost of the blank tapes, which were not that much.
But the folks who sold us music decided that we needed
quadraphonic sound. What’s that you ask? That was the next advance from Stereo.
You see, mono records were well, mono. You only
needed one speaker. But stereo had two speakers and you were able to hear
pianos on the left, and horns on the right. But quadraphonic had four speakers.
That way you had more separation. It would be like being in a concert. They
thought it was going to be a big hit, but alas it never caught on with the
public.
Another flop? The 8-trac tapes. I don’t remember if they
had recorders that you could buy but you could buy prerecorded music on them.
But they had a problem. They would switch tracks right in the middle of the
song. Imagine you’re living in the 70’s, dancing the night away, getting your
grove thing on with some lovely lady on the dance floor when suddenly “clunk!”
the music stops, you stop dancing, your lady love stops as well. Then another
“clunk!” and the music would continue right where it left off. Not cool man,
not cool.
But the record stores are still in business at this
point.
Then came CD’s. For the first time ever, a record could
actually be played over and over again, countless times and no matter how much
you played it, it would essentially sound great, just like new, even the
10,000th time it got played. Or the millionth time. That’s digital. It lasts
forever. Not the disc itself, but the music as long as it’s digital. Hopefully
you backed that CD up to tape before you spilled that drink on it, or scratched
it up really bad.
But now, are record stores needed anymore?
Not really. Music got digitized and now is sold online
where you download it from giant servers
. ITunes, Amazon, Napster and other companies all sell music. And it’s played
on digital music players like iPods, Zune’s and other iPod knock offs. Even on
your iPhone. But you don’t really need to buy music at all, if you don’t want
to. Just subscribe to Pandora Radio. And
just listen for free. But if you’re
buying, you usually buying it on line. And probably from iTunes. That’s the way
we buy music now.
I still see record stores around. There’s still a market
for vinyl. But once that die hard breed of old music lovers die off, the record
stores will either adapt, or die.